The directional tread design manages to channel the airwaves through the tire's footprint without letting them come into contact with the tread elements. In this manner, the road and tread pattern noise is not generated while the tires are in motion. The special internal structure is optimized to ensure a vibration free drive. It enables the tire to closely follow the road surface in all weather and absorbs the shock of driving, decreasing the road vibrations felt in the vehicle's cabin. As a result, the tire promotes a quiet and enjoyable performance.