While the tires are in motion, the pitch sequence creates a sound frequency that negates the road noise generated. The disappearance of the road noise makes the driving experience quiet and comfortable. The same tread design also helps extend the tread life. The rib design evenly spreads the driving pressure out across the entire tread surface, which lowers the chance of irregular tread patterns forming across the tread area. The longer lasting, even tread, extends the tire's usability and tread life.