Sime Tires

Sime is a Malaysia-based tire company that is currently one of Continental’s partners. The brand largely benefits from this partnership, as they get support in all the different stages of the tire manufacturing and marketing process. This helps the brand grow and results in a much better turnback in investments. They have 2,500 employees and thousands of dealers that contributed to the brand’s growth. Their tire lines include models for vans, SUVs, 4x4, passenger cars, light commercial tires, and more.