It lowers the rolling resistance, which determines how much energy the vehicle needs to maintain motion, due to the better all weather traction. This decreases the vehicle's fuel consumption and CO2 emissions significantly, making the tire more energy conscious. The reduced rolling resistance also slows the tread wear down, by easing the pressure off of the tread. Furthermore, the optimized tire profile and reinforced shoulder design extend the tire life by preventing uneven wear. They equally distribute the driving pressure across the tread area and extend the tire's usability and life.