Iris Tires

Iris is a tire company that has gone through numerous phases. When its mother company Eurl Saterex was founded, it was a manufacturer of household appliances, telephones, and electronic products. Then, 15 years later, its new brand Iris entered the television and electronics industry and started to widen its portfolio. It slowly transitioned to the tire industry, investing a lot in that technology and starting a big project. Now the company is in the top 5 in Africa and number one in Algeria with its commercial, passenger, and SUV models.