The honeycomb sidewall design and the heat diffusing tire compound manage to lower the rolling resistance. The heat does not build up on the tire's surface, lowering the strength of the pressure affecting the tire. The result is the decreased fuel consumption and CO2 emissions of the vehicle, which makes the tire more fuel conscious and environmentally friendly. The lessened rolling resistance eases the driving pressure off the tire, which results in a slower tread wear rate. The reduced wear rate is combined with the wide outer profile's even distribution of the driving pressure, which prevents irregular tread wear formations on the tread area, to extend the tire's life and usability.