Premiorri ViaMaggiore

FEATURES AND BENEFITS

• Winter weather traction
• Enhanced controllability
• Upgraded maneuvering

OVERVIEW

The Premiorri ViaMaggiore is a touring, winter tire manufactured for passenger vehicles.

The tire ensures exceptional winter traction, even without the use of studs. The winter compound and the detailed directional tread design greatly improve the dry, wet, and winter traction in cold temperatures. The tread with the high-density siping placement greatly upgrades the ice- and snow-covered surface grip, while the compound keeps the rubber flexibility in winter conditions. The circumferential grooves prevent hydroplaning by dispersing water and slush from the footprint. This combination boosts the winter weather performing capability.

Better controllability is also guaranteed with the tread design. The directional tread design ensures the surface contact at all times, boosting the overall steering responsiveness and driving stability. As a result, the tire greatly improves the steering response time and accuracy to the driver’s commands, while the structure is secured against the driving pressure affecting the tire. The combination of these enhancements guarantees the driver’s better control over the vehicle at all times.

The ViaMaggiore boosts the maneuvering ability. The shoulder block pattern and the high-density siping placement increase the cornering and braking capability. The shoulder pattern’s siping detail firmly grip the road surface with extra biting edges, which significantly enhances the cornering ability. The high-density siping placement and the winter compound work together to generate friction at the moment of braking, significantly increasing the overall braking power. The tire upgrades the overall driving safety levels.